News from Scottish Farmers' Markets
Perth Farmers' Market Soup Competition
Hand in your favourite soup recipe and stand a chance to win a £50 voucher as well as see your soup being made an enjoyed at the Farmer Market ....... more information
Balfron Primary School Farmers' Market
Balfron Primary School's Farming group kicked off the new academic year by hosting their first Farmers' Market. The concept of Farmers' Markets in schools was launched last year as part of a RHET project and is funded by the Scottish Government (Food and Drink Division). The Balfron PS children took responsibility for all organisation, from inviting local producers to take a stall, to advertising the event, offering refreshments and running their own enterprise stand. Stall were held by local producers selling meat, cheese, eggs, preserves and more.
Scottish Enterprise / SAC Workshops for food and drink Producers
This programme would be suitable for business looking to expand their market opportunities e.g. business looking to expand the operations from Farmers’ Markets to supply into farm shops or businesses looking to develop additional trade beyond their immediate locality.
The first workshops in the UK Market Development Programme series take place on the following dates. The same workshop programme will be delivered in three areas across the country to maximise accessibility;
Date: Tuesday 22nd November
Time: 10am – 4pm
Location: Finavon Hotel, Finavon, A90, By Forfar
Date: Wednesday 23rd November
Time: 10am – 4pm
Location: Strathclyde Hilton, Phoenix Crescent Strathclyde Business Park, Bellshill
Date: Thursday 24th November
Time: 10am – 4pm
Location: Aston Hotel, Bankend Road, Dumfries, DG1 4ZZ
The programme has been created by Scottish Enterprise and will be delivered by SAC Food & Drink. The purpose of the programme is to highlight the market opportunities that currently exist within the marketplace. Participants do not need to have an already established business / product as the programme is also looking for those people still at the idea and concept stage.
The UK Market Development Programme will consist of 3 workshops loosely based on
· Your business
· Your product
· The customer.
The workshops have been designed to provide businesses with the necessary tools to engage with the UK retail or foodservice sector. Details of the first workshop are as follows;
Workshop 1 – Profitability & Business Growth
The first workshop will focus on how to provide a platform for company growth, and maximising profits in a sustainable manner. The structure of the workshop will cover areas such as business growth, business sustainability, funding, pricing, profitability, product development, and accessing new markets.
Workshop 2 – Product Evaluation & Market Testing (7th – 9th February 2012)
Participating businesses will be asked to submit one product to be benchmarked and to identify a maximum of two key competitors. These products will then be sourced and blind tasted against competing products with workshops participants acting as a blind taste judging panel. The typical attributes investigated in this format would be taste, appearance, packaging and price point.
Upon completion each participating business will receive a confidential benchmarking report detailed the feedback received from the evaluation and a updated market report on their specific sector.
Workshop 3 – Facing the Customer/Consumer (20th – 22nd March 2012)
Workshop three will focus on both facing the customer and facing the consumer. A morning session will focus on getting the message right: how to identify and present the company’s unique selling points, demonstrating the company’s understanding of the market. The afternoon session will focus on PR and events, and case studies will be analysed using the participants own experiences.
The cost of attending the workshop programme is £150 for the entire programme. The UK Market Development Programme is tailored to companies considering a review of their market approach, and is specifically designed for those companies who may look to engage in the Scotland Food & Drink Access to Markets programme.
If you would like to register for the programme then please contact Patrick Hughes via e-mail firstname.lastname@example.org or telephone 01224 711047.
Scottish Farmers' Markets at the BBC Good Food Show
The Scottish Farmers' Markets Partnership, in association with Glasgow Farmers' Markets, attended the BBC Good Food Show last weekend, (October 21-23). The stand was a great success, with Glasgow's fruit barra being a welcome focal point for customers. Though we've not counted them all yet, we estimate that more than 1000 people entered our prize draw, adding to our fast growing band of Farmers' Market Friends.
Many thanks to Glasgow Farmers' Markets staff and producers for their efforts over the three days - it's always a great opportunity to get out and meet the customers, and we're already planning bigger and better things for next year!
Red Meat Direct Marketing & Charcuterie Courses
Please find below details of Red Meat Direct Marketing, Butchery & Charcuterie Courses being organised by QMS – anyone interested in attending or for further information on the courses please contact QMS on 0131 472 4040.
Thursday 27th October
Direct Retail Course: Inverness Caley Thistle Football stadium ( For those looking to understand the legislation, product markup and streamline product flow)
Friday 28th October
Direct Retail Course: McDiarmid Park Football ground, Perth
Thursday 10th November
Charcuterie Course: Newliston Cook School, Edinburgh ( Will use both pork and lamb)
Dumfries & Galloway wins first Stall Wars at RHS
Congratulations to Liz and Dave from Savour the Flavours who won Stall Wars at the Royal Highland Show for Dumfries and Galloway. It was a very successful event, and we look forward to next years' already!
Stall Erector needed for Perth Farmers' market
Contractor required to store, deliver, erect and dismantle market stalls (35 – 40) for Perth Farmers' Market on the first Saturday of every month in Perth City Centre and at various events throughout Perthshire and beyond.
Interested parties please contact Adeline Watson on 01738 582159 or email email@example.com
Scottish Farmers' Market Partnership at the Highland Show
News to come after the SAFM AGM 23rd May 2011
SAFM Members - kings of the castle!
SAFM members were flying the flag recently for Scottish Farmers' Markets at a special reception hosted by the Scottish Government in Stirling Castle's Great Hall, an event attended by around 200 representatives from a range of local businesses linked to food and drink, tourism and hospitality. Samples of local foods were enjoyed by the guests who all clearly found the delicious farmers' market offerings hard to resist.
Richard Lochhead, Cabinet Secretary for Rural Affairs, also officially launched a new VisitScotland guide to food linked events and festivals across the country, as part of Scotland's Year of Food and Drink which runs until the end of March 2011.
Cupar Farmers' Market in successful trial move
Cupar Farmers' Market, 3rd Saturday of the month; 9am-1pm (www.fifefarmersmarket.co.uk), has moved from Bonnygate Car Park to the Crossgate, and will continue in this location for the next two months at least (September & October). Reactions have already proved favourable, as the letter below (recently received by Fife Farmers' Market) testifies...
Dear Jimmy Wilson and Fife Farmers Market administration,
I have just returned home from the farmers market in Cupar and feel compelled to send you a letter of very enthusiastic support. Having shifted the location of the market to Crossgate has made a pronounced and extremely positive difference. The atmosphere, sense of community, overall turnout and enjoyment were much much better than when the market was hidden away in the town car park. Such a positive change will certainly bring more people in to Cupar and encourage business for the stores which face on to Crossgate as well as those on Bonnygate. The increased visibility will without a doubt raise awareness about the market and encourage greater awareness of Cupar as a market town. As well, placing the market on Crossgate will increase sales of the market vendors as they will benefit from the foot traffic walking by the shops.
I've now lived in Cupar for two years and this is the first time that I've really felt a sense of pride about the farmers market and derived such enjoyment from it. In its new location, it feels transformed, integrated in to the community, and feels like a proper European market. I will look forward to each month's market and gladly encourage other members of the community and friends from neighbouring towns to make the trip to participate.
I understand this is a trial which will run for three months, but I very much hope that this sensible initiative is carried forward and made permanent, as it will certainly impact the town positively in many ways some very immediate and obvious, and some more subtle and long-term.
This is without a doubt a step in the right direction for the future of Cupar, the effectiveness of the farmers market, and the reputation of the community as a historic market town.
Keep up the good work.
PERTH FARMERS’ MARKET AWARD WINNERS
Congratulations to 6 producers who regularly attend Perth Farmers’ Market.
Cairn O’Mohr Winery, Cookroom, Findlater’s Fine Foods, Fletchers of Auchtermuchy, St Andrews Cheese and Summer Harvest have all recently won national food awards.
Adeline Watson, Market Co-ordinator said “As a market we are proud to have so many stallholders being recognised for their great produce. It is a reflection of the overall standards that the market aspires to and it can only enhance our customers’ shopping experience.”
Mark Bush from Summer Harvest and Vice Chairman of Perth Farmers’ Market commented: “We have so many premium producers here in Scotland and particularly in central Scotland and it is great to be recognised for this by gaining these awards. It all helps to show Perth Farmers’ Market is one of the best in Scotland."
For more details, see www.perthfarmersmarket.co.uk.
FARMERS’ MARKET FRIDAYS!
Perth Farmers’ Market has embarked on a new venture to spread the word about seasonal local produce.
Farmers’ Market Fridays take place on the Friday before the market with a stall in the High Street in Perth and at other venues throughout Perthshire with displays of produce, samples and market literature. Sarah Mellersh from Let’s Cook Cooking School in Abernethy will be providing cooking demonstrations. Each month there will be a competition giving shoppers the opportunity to win a goodie bag of market produce, the proceeds of which are being donated to CHAS (Children’s Hospice Association Scotland).
Adeline Watson, Market Co-ordinator commented: “The aim is to target shoppers who don’t come into town on a Saturday and therefore miss the market, as well as to remind our regular customers that the market is on the following day. There are still hundreds of local people who are unaware that the market takes place each month in the centre of town even although we are now in our 12th year! Some shoppers don’t realise the variety of produce which is on offer and we’d like to change that”.
This venture is part of a three month trial during August, September and October 2010 and is sponsored by Scotland & Food and Drink.
Ongoing sponsorship is being sought and any business interested in this as a promotional venture should contact Adeline Watson on 01738 582159